The right kind of growth

At James Todd & Co we can provide businesses in the Chichester area with assistance and advice on a wide range of business issues. Here are some issues to consider when your business is growing...

In the pursuit of improved profitability you might be forgiven for thinking that any kind of growth is desirable, but in reality there are two types of growth - healthy growth and unhealthy growth.

You can tell whether your growth is healthy or not by looking at your profit and loss statement or at your balance sheet.

From your profit and loss statement, calculate the percentage growth of sales and the percentage growth of earnings. If sales are growing faster than earnings, this is a sign of unhealthy growth. The bigger the gap, the more unhealthy the growth.

Alternatively, from your balance sheet, calculate the percentage growth of key asset categories - debtors, stock, and fixed assets such as equipment. If the percentage growth of these categories combined exceeds the percentage growth of sales, this is an indicator of unhealthy growth. Again, the bigger the gap, the more unhealthy the growth.

The indicators of healthy long-term growth are:

  • The percentage growth in earnings is keeping up with or exceeding the percentage growth in sales
  • The combined percentage increase in the key asset categories is less than the percentage increase in sales

Growth in sales can look impressive but if it is not matched by a corresponding increase in profitability it can conceal underlying problems such as:

  • Inadequate cash flow
  • Unhealthy stock levels
  • Too many debtors

Sooner or later, these problems will surface as dissatisfied customers, demoralised employees, strained systems and controls, and stressed-out owners.

If the root causes are not addressed, what started out simply as a problem of rate of growth can become a question of survival.

If you are in the Chichester area and are looking for support and assistance from experienced accountants and business advisers, contact James Todd & Co.

Have we convinced you yet?

Please feel free to get in touch via phone, email or our quick contact form.

We offer initial free consultations – simply contact us to find out more.


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James Todd & Co, 1/2 The Barn, Oldwick, West Stoke Road, Chichester PO18 9AA
James Todd & Co, 16 Northgate, Chichester PO19 1BJ

James Todd & Co is the trading name of James Todd & Co Limited. Chartered Accountants and Registered Auditors. Registered No: 07350649 in England. VAT No. 322087875. ICAEW Firm Reference No: C002730145

Registered to carry out audit work in the UK and regulated for a range of investment business activities by the Institute of Chartered Accountants in England and Wales. Details of our audit registration can be viewed at www.auditregister.org.uk

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